Sugar-Free Ice-creams
The label designs were created to make sugar-free ice cream feel indulgent, playful, and approachable. Each flavor features dynamic splashes of milk, cereal, and ingredients emerging from the bowl, helping visually communicate richness and flavor while clearly highlighting key ingredients on the front of the pack.
Bold color choices were used to differentiate flavors and enhance shelf visibility, while still aligning with NOTO’s brand language. Inspired by classic cereal packaging, the contrasting blue and red palette adds energy and familiarity, ensuring the products stand out in the freezer aisle while reinforcing NOTO’s modern, health-conscious positioning.