I’m Nikita. I design solutions that drive business growth.

Boston, MA

Nikita Umredkar

Designer

3+ years of experience

I’m Nikita. I design solutions that drive business growth.

Boston, MA

Nikita Umredkar

Designer

3+ years of experience

I AM by Dolly Jain

Bloomly Onboarding

Contemporary Drapes, Modern Style

@iambydollyjain

ROLE

Social Media Design

Marketing Design

Visual Styling & Layout

Content Adaptation for Instagram

ABOUT

IAM Store is a contemporary fashion and lifestyle brand curated by renowned stylist Dolly Jain, known for blending tradition with modern silhouettes. This project focused on creating visually striking social media content that highlights styling, craftsmanship, and versatility while aligning with IAM’s bold yet refined brand voice.

ROLE

Social Media Design

Marketing Design

Visual Styling & Layout

Content Adaptation for Instagram

ABOUT

DESIGN APPROACH

The content was designed to be clean, expressive, and scroll-friendly, balancing strong typography with dynamic layouts and fashion-forward imagery. Editorial-style compositions, color blocking, and cutout elements were used to bring focus to key looks, styling details, and fabric stories, while maintaining consistency across posts for strong brand recall.

The final set of creatives translated IAM’s fashion philosophy into engaging, platform-ready content optimized for Instagram and online retail. The designs enhanced visual storytelling, supported product discovery, and reinforced IAM Store’s identity as a modern, confident fashion brand.