The Blue Dragon’s galactic, holographic sheen became the foundation for Azur’s visual identity and product concept. Just as the creature floats freely along ocean currents, Azur celebrates fluidity, light, and transformation through makeup that shifts with movement and light. The brand name “Azur” is inspired by both the intense blue hue of the Persian mineral lapis lazuli and the deep blue tones of the Mediterranean Sea along the coasts of France and Morocco.